As marketers, we know that the Fourth Industrial Revolution is causing customer’s expectations and needs to change at a fast pace. At major organizations the person in the driver’s seat for that change is the CMO. The role of the CMO has evolved to leading multichannel communications to increasingly segmented and diverse customers in a distracted world; a CMO is a brand’s biggest agent for change. Hear from the CMO of a $100B health startup on how she is navigating change today.
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