presented by W2O

Marketing in an Industry Where Change is the Norm

Mar 12, 2019 | 11:00am – 12:00pm CT
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Marketing in an Industry Where Change is the Norm
Recording: Marketing in an Industry Where Change is the Norm, Mar 12, 2019

Speakers

Lynne Stockstad

Optum

As marketers, we know that the Fourth Industrial Revolution is causing customer’s expectations and needs to change at a fast pace. At major organizations the person in the driver’s seat for that change is the CMO. The role of the CMO has evolved to leading multichannel communications to increasingly segmented and diverse customers in a distracted world; a CMO is a brand’s biggest agent for change. Hear from the CMO of a $100B health startup on how she is navigating change today.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Dual
Event Type: Session
Level: Advanced