The reality is that new technology adoption is an art. If you try to jump in too early, you incur the risk of failing too fast and disseminating skepticism inside your company. If you wait for the emerging tech to mature, it’s likely too late to create any competitive advantage. And, you can never predict when new technology will "cross the chasm" before dying out completely.

In this session, you will learn from industry experts, who have learned through experience, on how to best navigate the intricate world of tech hype and become a highly effective technology influencer for your company.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.