Policymakers are increasingly recognizing the important impact creatives have on local economies. They are testing out innovative approaches to support them, embrace new markets, achieve international success, and get works distributed across borders -- all while supporting gender equality. The discussion will feature the EU's Creative Europe initiative, including MEDIA and Music Moves Europe programs, and will be animated by leaders in government and industry from both sides of the Atlantic.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.