Presented by Accenture Interactive

The Power of Friction in Human Experience

Recording: The Power of Friction in Human Experience, Date TBA

Brands today strive to remove friction from everyday experience to make life better and more efficient. But, in order to create engagement, we actually need friction—that is, memorable experiences that truly engage people with the perfect blend of technology and humanity.

In this session, speakers will discuss how the best human experiences are actually ‘FrictionFUL’, allowing people a deeper, more memorable and valuable experience.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Kate Stone

Novalia

Details

Primary Entry:
Music Badge
Platinum Badge
Artist Wristband
Film Badge
Interactive Badge
Format:

Dual

Type:

Session

Track:

Brands & Marketing

Level:

Intermediate