Brands today strive to remove friction from everyday experience to make life better and more efficient. But, in order to create engagement, we actually need friction—that is, memorable experiences that truly engage people with the perfect blend of technology and humanity.

In this session, speakers will discuss how the best human experiences are actually ‘FrictionFUL’, allowing people a deeper, more memorable and valuable experience.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.