So Many Ways To Sell Out

Recording: So Many Ways To Sell Out, Mar 13, 2019

Artists and artist teams are evolving their thinking on the concept of being “sold out” and what that means for their business. Every artist‘s needs vary depending on the size of their fan base and their engagement and sales goals.
With new technology and access to data, artists and their teams are more empowered than ever before to decide how and when their tickets should be sold, creating a sea of change in what a modern-day sold out show looks like. And with so much data at artists‘ fingertips, they‘re now able to engage their fans well beyond the live experience – before, during and after the show. Panelists from across the industry will discuss their views on the changing world of the sold out show and what long-term impact data has on artists’ relationships with their fans.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Advanced