It's not possible to concentrate on one thing anymore. Well, you can, but pretty soon you and your bank account will want out of that single revenue stream "cone of silence." Spinning multiple plates is the new norm.
Through his punk rock lens, Martin Atkins explores the importance of acquiring a diverse set of skills (not a mastery of one) which will be the marker of success in the future then peels back the curtain on his own business cluster which includes a label, studio, book publishing, speaking, voodoo dolls, industrial supergroup Pigface, and his own brand of coffee. He points to other entrepreneurs: Maynard James Keenan, Three Floyds Brewing and Dark Matter Coffee- each of whom embraces a new open door collaboration policy that is the antithesis of 90s protectionist hysteria.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.