Meet three people who are building an adjacent music industry, where all artists-- songwriters, producers, musicians, sound technicians, you name it-- are compensated fairly and quickly for their work, and fans interact directly with the creators they love. How? On the Ethereum blockchain, of course. Are listeners, artists and everyone in between ready for a decentralized music industry? Will EDM be the first genre to embrace blockchain? Join Ujo Music co-founder Jesse Grushack as he sits down with Grammy Award winning DJ & producer André Allen Anjos, better known by his stage name RAC, and Billboard's Matt Medved as they discuss what is next (and what's real) for the music industry, and how blockchain technology is poised to shake up everything from streaming services to IP.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.