Through the lens of the 'science of feel' Chantelle Murnaghan, lululemon’s Innovation Manager, will discuss the real life application of 'feel' through the development of the bra category. How does the body inform the development of performance apparel? What is movement management, and how does this allow us to perform to our greatest potential? What is the future of personalization and performance apparel?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.