The Future of Performance Apparel

Mar 9, 2019

12:30pm – 1:30pm CT

Recording: The Future of Performance Apparel, Mar 9, 2019

Through the lens of the 'science of feel' Chantelle Murnaghan, lululemon’s Innovation Manager, will discuss the real life application of 'feel' through the development of the bra category. How does the body inform the development of performance apparel? What is movement management, and how does this allow us to perform to our greatest potential? What is the future of personalization and performance apparel?



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Solo

Type:

Session

Track:

Style & Retail

Level:

Intermediate