A.I. is rapidly permeating the entertainment industry, and drastically changing the way we perceive technology's role across every stage of content creation, distribution and marketing. As is the case with most paradigm shifts in technology and entertainment, these innovations can breed fear and lead to positive and negative outcomes. How is AI disrupting script analysis and our ability to predict the commercial outcome of content? In collaboration with Yves Bergquist, Founder/CEO of Corto and Director of AI & Neuroscience in Media Project at USC’s Entertainment Technology Center we'll delve into these questions and breakdown the good, the bad and the ugly of A.I.'s influence on the industry, both at the independent and studio level.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]