It’s no secret fashion is one of the most wasteful industries in the U.S. In today’s fast fashion era, millennials will only wear an item 4-5 times on average. Did you know that extending the life of clothing by 9 months would reduce carbon, waste and water footprints by 20-30% each? That’s where the circular fashion economy comes in - it’s a regenerative system where resources are reutilized and a product is designed to last for as long as possible with little to no waste. Brooklyn Decker and Whitney Casey, the founders of digital wardrobe platform Finery, weigh in on why players in the fashion and tech industries have a responsibility to implement sustainable practices and why we need to have a plan to lessen negative impacts on the environment.
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