Please be aware that cannabis and related laws vary. Programming in this track is designed to inform attendees about this fast-changing industry, and does not promote the use or sale of illegal drugs.
Dispensaries of the Future: Design, Sustainability, and the Customer Experience” is a women-led panel exploring the importance of dispensary design, sustainability, and the consumer experience. As the cannabis marketplace continues to expand and products commoditize, retailers must identify new ways to differentiate themselves in an increasingly competitive retail environment. Cannabis industry retail designer, Megan Stone, owner of High Road Design, will be joined by Anne Forkutza, VP of Strategic Programs and Brand Officer at Cova, and Chelsea Bernardo, a seasoned retail designer, to discuss the ways in which dispensary design can 1) create greater profit margins; 2) increase a customer’s average ticket; 3) promote customer loyalty; and 4) differentiate a dispensary from competing storefronts—who are likely selling the same goods, at the same price point.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.