Why Grindr Started an Online LGBTQ Magazine


Zach Stafford

Grindr LLC

When Grindr said it would start a magazine in 2017 people were stunned. Why would a tech company on the eve of its 10th anniversary start a media outlet in an era when newsrooms are folding? INTO magazine’s Editor-in-Chief, Zach Stafford, breaks down why savvy publishers are diversifying headlines by hiring traditionally underrepresented voices of queer, trans, and persons of color to write stories for them by them.
Speaking through the lens of queer media which has recently seen an influx of new, young publications Zach will talk about what’s driving the need for more representation, how LGBTQ publications are leading the way, and why social networks like Snapchat and Instagram are finding ways to include more content.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Solo
Event Type: Session
Level: Beginner