Tech brands are increasingly trying to blend in, carving out space in our homes and on our bodies to integrate into everyday life. Once seen as cold and rigid, tech is now reconciling itself to the user with design that celebrates imperfection and tactility to resonate with consumers by showing a softer side. What does this human aesthetic look like? What is tech’s role in our lives now and should we be wary of it? How are startups using human design as their primary tool to engage consumers?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.