At the core of many successful campaigns is a powerful and visual experience that captures attention and is highly engaging. Campaigns like these require a lot of work, skill, and coordination by digital marketers, brand managers, content owners, and often agencies. Teams need to be vigilant in finding ways to improve their workflow and deliver measurable outcomes that are driving business objectives. Can human intelligence and AI work together to bridge the gap between efficient workflows and generating real business value? This panel of marketers and technologists will debate the current state of the marketing workflow and the role of AI in optimizing and automating the process for developing creative content.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.