How Customization is Driving Designer Fashion to Innovate

A new era of fashion is emerging. One that reflects the informed consumer, direct-to-consumer distribution channels, and the active learning from consumers in the design of our products. Additionally, the adoption of new technology in every aspect of the design process, from concept to manufacturing and retailing, leads the way to new business models and enhances our ability to tackle issues of sustainability, the circular economy, and ethical labor practices through customization and on-demand production. But in a time when consumers have the power to dictate exactly what they want to wear, what is the role of the fashion designer? This session dives deep into the changing business models of the designer fashion enterprise to discover opportunities for innovation, highlighting the unique strengths of designer brands and their future contribution to the business of fashion. Get an inside look at some of the most innovative fashion businesses from around the globe, and learn about opportunities to continue pushing for innovation to revolutionize the fashion industry.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Dual
Event Type: Session
Level: Advanced