Rise of Augmented Intelligence and Query-Able Brand

Recording: Rise of Augmented Intelligence and Query-Able Brand, Mar 12, 2019

Speakers

Matt Marcus

R/GA

Michael Morowitz

R/GA

Justina Nguyen

Dashbot

The next wave of consumer engagement transformation is happening at the intersection of Augmented Intelligence technology and brand expression. Intelligent platforms, augmented by a full suite of business services, are changing the way we engage with customers. With a strategic combination of creativity and technology, we can now capture consumer intent and finally deliver on the digital promise of one-to-one customer relationships. In this conversation, we’ll take a look at how AI technologies give us the power to scale these solutions to drive tremendous value to customers and the business alike.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Beginner