Please be aware that cannabis and related laws vary. Programming in this track is designed to inform attendees about this fast-changing industry, and does not promote the use or sale of illegal drugs.

It’s easy to toss around buzz words, such as micro-dosing, senior demos and luxe-ing the leaf, but what are the deeper cannabis trends that will reveal themselves, engage consumers, change purchasing behaviors and have staying power? In this discussion, Wana Brands Founder & CEO Nancy Whiteman will explore the non-obvious trends in the cannabis industry including how do you get out ahead of where the market is going while still running a profitable business today; and how to spot a real trend and not just marketing hype.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.