It’s easy to toss around buzz words, such as micro-dosing, senior demos and luxe-ing the leaf, but what are the deeper cannabis trends that will reveal themselves, engage consumers, change purchasing behaviors and have staying power? In this discussion, Wana Brands Founder & CEO Nancy Whiteman will explore the non-obvious trends in the cannabis industry including how do you get out ahead of where the market is going while still running a profitable business today; and how to spot a real trend and not just marketing hype.



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