Non-Obvious Trends in the Cannabis Industry

Mar 15, 2019 | 5:00pm – 6:00pm CT
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Please be aware that cannabis and related laws vary. Programming in this track is designed to inform attendees about this fast-changing industry, and does not promote the use or sale of illegal drugs.

It’s easy to toss around buzz words, such as micro-dosing, senior demos and luxe-ing the leaf, but what are the deeper cannabis trends that will reveal themselves, engage consumers, change purchasing behaviors and have staying power? In this discussion, Wana Brands Founder & CEO Nancy Whiteman will explore the non-obvious trends in the cannabis industry including how do you get out ahead of where the market is going while still running a profitable business today; and how to spot a real trend and not just marketing hype.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Solo
Event Type: Session