For Women, by Women: Knowing Your Audience

Speakers

Karen Young

Oui Shave

To thine own self shave true. That is how Oui Shave found its target audience and saw 250% in growth in two years. This session will discuss how to build your brand from the ground up by knowing your audience and telling the stories of customers eager for brands to understand them.

Compared to shaving options available to men, Oui Shave Founder Karen found the needs of women in the market were unmet and stocked with products not properly designed for women’s comfort. Offering high-quality razors, Karen created a product for women and inspired by real experiences from women. Learn how to build brand loyalty by understanding your audience, and the effective ways to address their needs. This session will discuss how to find your audience, ways to reach them, and what it takes to keep them.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Focus15
Event Type: Session
Level: Beginner