The Hip Hop Bubble That Popped Culture

Mar 14, 2019 | 3:30pm – 4:30pm
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The Hip Hop Bubble That Popped Culture

In 2017 hip-hop was the most dominant genre in music, both economically and culturally. Rap streams ruled the charts and hip-hop moments dominated pop culture. In our panel of leading hip-hop music industry experts, we will dissect the genre and the strategies that have propelled this phenomena. Between execs from label/distribution disruptors EMPIRE and Alamo Records, Rolling Loud Festival founders, and Audible Treats, the leading indie PR firm serving hip-hop; an open discussion will take place examining hip-hop artists, the audience, and how to make power moves that are impactful in the genre. Each panelist has had legendary careers and worked with the biggest names in hip-hop and created moments that have defined the present day landscape.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Advanced