The Hip Hop Bubble That Popped Culture

The Hip Hop Bubble That Popped Culture

In 2017 hip-hop was the most dominant genre in music, both economically and culturally. Rap streams ruled the charts and hip-hop moments dominated pop culture. In our panel of leading hip-hop music industry experts, we will dissect the genre and the strategies that have propelled this phenomena. Between execs from label/distribution disruptors EMPIRE and Alamo Records, Rolling Loud Festival founders, and Audible Treats, the leading indie PR firm serving hip-hop; an open discussion will take place examining hip-hop artists, the audience, and how to make power moves that are impactful in the genre. Each panelist has had legendary careers and worked with the biggest names in hip-hop and created moments that have defined the present day landscape.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Advanced