Cambridge Analytica, GDPR, politics, and algorithms changes converged to create a perfect storm for social media in 2018. Users are questioning the extent to which privacy is granted online and how businesses handle their personal data. In response, social networks have renewed their commitments to user and data privacy through both policy and platform change. As a result, marketers have had to reassess how they spend their money, where they spend it, and the content they produce. Spike Jones, SVP Strategy of Spredfast, explains how these shifts are actually a boost for the industry and how marketers, users, and the networks can create a healthier, more useful, ecosystem for all.

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