User Privacy in a Post Cambridge Analytica World

Recording: User Privacy in a Post Cambridge Analytica World, Mar 11, 2019


Spike Jones


Cambridge Analytica, GDPR, politics, and algorithms changes converged to create a perfect storm for social media in 2018. Users are questioning the extent to which privacy is granted online and how businesses handle their personal data. In response, social networks have renewed their commitments to user and data privacy through both policy and platform change. As a result, marketers have had to reassess how they spend their money, where they spend it, and the content they produce. Spike Jones, SVP Strategy of Spredfast, explains how these shifts are actually a boost for the industry and how marketers, users, and the networks can create a healthier, more useful, ecosystem for all.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Solo
Event Type: Session
Level: Intermediate