#followthefeeling

Follow the Feeling: Creating Brand Value

Mar 10, 2019

11:00am – 12:00pm CT

Recording: Follow the Feeling: Creating Brand Value, Mar 10, 2019

Within every organization - from the 100-year old brands fighting for survival to digital startups aiming for mainstream adoption - we track and triangulate a series of brand metrics that grows longer and longer with each new platform and buzz-word. Which metric is most important, are you even measuring the right one, and how do you use it to inform applying creativity strategically?
Combining principles in communication, behavioral economics, and psychology, this session reveals research on how to build brand value by resonating with customers in a digital era. Learn how to follow the feeling to five key brand moments, and how to engineer that feeling into a cohesive brand experience across the organization.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Kai Wright

KD Wright

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Solo

Type:

Session

Track:

Brands & Marketing

Level:

Intermediate