The Invisible Brand in an Audio-First World

Mar 9, 2019

3:30pm – 4:30pm CT

Voice activated environments are becoming essential to the way we experience the world around us. Brands are adapting to a world where they no longer visually appear to their audience but must still communicate and make an impact. Are we returning to the tried and true traditions of our radio past? Or will our learnings from the last few decades of dedicated visual storytelling inform how we innovate this next wave of audio-led communication and experience? A lively debate is bound to ensue as radio stalwarts and emerging technologists discuss the future of content creation, branding, and the unique tie between sound and music that just might keep us all together.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Joel Beckerman

Man Made Music

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Beginner