The Invisible Brand in an Audio-First World


Matthew Benson


Meg Goldthwaite


Mark Ingall


Voice activated environments are becoming essential to the way we experience the world around us. Brands are adapting to a world where they no longer visually appear to their audience but must still communicate and make an impact. Are we returning to the tried and true traditions of our radio past? Or will our learnings from the last few decades of dedicated visual storytelling inform how we innovate this next wave of audio-led communication and experience? A lively debate is bound to ensue as radio stalwarts and emerging technologists discuss the future of content creation, branding, and the unique tie between sound and music that just might keep us all together.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Beginner