Science is the discipline of asking the right question. A meaningful question is harder than getting the right answer - the “why” is key. This idea be applied to media; the use of content to ask a question, and science to understand the unbiased responses of millions. It's possible to measure, test and influence consumers’ evolving relationship with tech, you just have to ask the right question. Dr. Deepna Devkar, Head of Data Science at Dotdash and former neuroscientist, evaluates the intersection between data, media, science, and content to optimize business strategy through quality questions. Learn how to use science to formulate questions, how brands can determine strategy through answers they uncover, and easy processes her team has learned to transform your business and bottom line.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.