Partnerships between corporations and startups aren’t new. They are just becoming increasingly more critical. Innovation is key for corporations looking to stay relevant, and strong corporate partnerships are often a startup’s most powerful growth hack. According to Boston Consulting Group, 95% of startups wish to develop long-term corporate partnerships. Panelists will discuss how Austin-area companies are approaching innovation differently, what startup-corporate partnerships mean today, and how both startups and corporations can find the right fit.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.