Monetizing TV and Film Soundtracks in the Streaming Age

The dominance of streaming means that new original music commissioned for Film and Television now has perfect platform to generate revenue beyond its original placement. And this route to market is ‘low cost’ compared to physical releases.
This experienced panel will debate the ingredients for a potent soundtrack, the opportunities to monetize soundtracks in a streaming world, and the strategies to maximise returns as the landscape evolves.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate