Gun violence is a serious threat across the country, and most agree that keeping guns from those who would use them to do harm is a critical step in ending gun deaths. One way that dangerous people acquire guns is through "bad apple" gun dealers - the irresponsible 5 percent of dealers that sell nearly 90 percent of all crime guns. Leaders from the Brady Campaign to Prevent Gun Violence - the leading national voice in the prevention of gun violence for more than 40 years - will discuss how the organization engages communities through impactful action in the fight to stem the flow of crime guns by shutting down or "reforming" bad apple gun dealers.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.