Designing for cognitive systems is largely uncharted and the necessity for invention is great. Becoming fluent in this space challenges many designer norms. Trading in lorem ipsum for deeper entanglement with data. Inventing by abstracting analogous conventions when there are no defined patterns to pull from. And even more interesting, tackling AI in the aspect of it's role, expression, transparency and infallibility. It's a dramatic shift from pixel pusher to orchestrator.
Ethical challenges are inevitable and designers need to play a role in steering the future of AI.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.