How 90s Bitchification Led to #MeToo


The 90s are all the rage. Revival sitcom Roseanne broke ratings records before it was cancelled and Murphy Brown will return this fall. Films about Tonya Harding and Anita Hill are winning awards, and Miranda from Sex and the City is running for governor of New York. Against this backdrop of 90s nostalgia, 90s BITCH: Media, Culture, and the Failed Promise of Gender Equality by Allison Yarrow reexamines the stories that were told and sold about women during the decade—stories that shaped the Millennial generation and help explain the status of women in America today. An interview with the author will cover how 90s Bitchification can explain #MeToo and harassment in the social media age. It will illuminate how we can be better media consumers to call out sexism and abuse.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Book reading
Event Type: Session
Level: Beginner