Tired of the Self-Driving Car Rhetoric? Truck That

Mar 13, 2019 | 2:00pm – 3:00pm
#truckthatSXSW

All the talk is about self-driving cars, but there should be more attention on self-driving trucks. Google, Uber, Tesla and a host of start-ups have turned their attention to self-driving truck technology for good reason. Self-driving trucks provide a business model that makes sense because the return on investment could happen faster than with self-driving cars. And it has the potential to touch everyday consumers faster than self-driving cars – even those in rural areas. A revolution in goods transportation impacts everyone by reducing costs for products we use every day. The role of truck drivers will transform and the trucking industry won’t be hampered by a driver shortage. All of these potential benefits mean we could see self-driving trucks go mainstream before self-driving cars.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session