In times of rapid change, creatively led organizations should be shaping the future. It takes imagination and empathy to see the human potential of new technology. It takes curiosity and obsessive craft to develop a grammar for new media formats. Unfortunately, most companies treat creatives like petulant children, and most creatives surrender leadership to “businessmen.” The future is too important to leave to operations and finance. It’s time for creatives to step forward and organizations to prioritize creative vision.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.