The Alchemy and Science of Metrics


Ketan Gangatirkar


Quantitative measurement is the key to scaling businesses, processes, and products and making them better. It sounds easy: just pick a number and improve it. However, actually choosing a metric is an exploration of a many-dimensional space with no map and no guide. Until now.
Learn how to choose the right metrics so you can build a better product and a better business. In the 13 years of Indeed’s existence, the company’s strategy has evolved considerably. What has remained constant is a dedication to making decisions based on evidence. Sometimes Indeed chose metrics wisely; sometimes Indeed chose metrics poorly. From these experiences, Ketan has derived a body of knowledge and a set of principles that can help others find the best metrics for their products and businesses.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Solo
Event Type: Session
Level: Intermediate