#UnderwritingSuccess

The Keys to Brand Partnership Consideration

Mar 16, 2019

12:30pm – 1:30pm CT

Emerging artists across all genres are taking advantage of more and more organic & authentic opportunities with commercial brands to help promote their singles and cover their touring expenses. How can you position yourself to get a brand's attention to invest in you based on your artistic trajectory in a certain city, region or market?

This session will discuss the current state of brand partnerships in music specifically in relation to utilizing an artist's social media data and metrics to better help his/her cause and align with a national brand.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Josh Cocktail
photo of Mara Frankel
Mara Frankel

companyX

photo of Jeffrey Rutkowski
photo of Maxwell Zotz
Maxwell Zotz

Music Audience Exchange

Primary Access
Artist Wristband
Music Badge
Platinum Badge
Secondary Access
Interactive Badge
Film Badge