Emerging artists across all genres are taking advantage of more and more organic & authentic opportunities with commercial brands to help promote their singles and cover their touring expenses. How can you position yourself to get a brand's attention to invest in you based on your artistic trajectory in a certain city, region or market?

This session will discuss the current state of brand partnerships in music specifically in relation to utilizing an artist's social media data and metrics to better help his/her cause and align with a national brand.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.