#UnderwritingSuccess

The Keys to Brand Partnership Consideration

Mar 16, 2019

12:30pm – 1:30pm CT

Recording: The Keys to Brand Partnership Consideration , Mar 16, 2019

Emerging artists across all genres are taking advantage of more and more organic & authentic opportunities with commercial brands to help promote their singles and cover their touring expenses. How can you position yourself to get a brand's attention to invest in you based on your artistic trajectory in a certain city, region or market?

This session will discuss the current state of brand partnerships in music specifically in relation to utilizing an artist's social media data and metrics to better help his/her cause and align with a national brand.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Mara Frankel

Atlantic Records

Maxwell Zotz

Music Audience Exchange

Details

Primary Entry:
Music Badge
Platinum Badge
Artist Wristband
Secondary Entry:
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Making & Marketing Music presented by Playbook Hub

Level:

Advanced