#ARinSports

The Future of Augmented Reality in Sports

Mar 11, 2019

12:30pm – 1:30pm CT

Augmented reality is, literally, changing the game for live sports. Digitally immersive technologies are turning legacy sports stadiums into giant, interactive gaming consoles allowing fans to make the physical world around them, digitally interactive. Whether it’s giving the t-shirt cannon an augmented reality makeover or allowing fans to win prizes with predictive gaming, immersive, gamified technologies like AR will revolutionize the fan experience. Join Sacramento Kings Chief Technology Officer, Ryan Montoya, Xperiel CEO and cofounder, Alex Hertel, The Coca-Cola Company’s Global Director of Startup Partnerships, Noa Davidson, and panel moderator and AR/VR consultant, author, columnist and speaker Charlie Fink in a discussion about the future of AR and its impact on the fan experience.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Noa Davidson
Noa Davidson

The Coca-Cola Company

photo of Charlie Fink
Charlie Fink

Forbes/Chapman University

photo of Alex Hertel
photo of Ryan Montoya
Ryan Montoya

Sacramento Kings

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