The Future of Augmented Reality in Sports

The Future of Augmented Reality in Sports

Augmented reality is, literally, changing the game for live sports. Digitally immersive technologies are turning legacy sports stadiums into giant, interactive gaming consoles allowing fans to make the physical world around them, digitally interactive. Whether it’s giving the t-shirt cannon an augmented reality makeover or allowing fans to win prizes with predictive gaming, immersive, gamified technologies like AR will revolutionize the fan experience. Join Sacramento Kings Chief Technology Officer, Ryan Montoya, Xperiel CEO and cofounder, Alex Hertel, The Coca-Cola Company’s Global Director of Startup Partnerships, Noa Davidson, and panel moderator and AR/VR consultant, author, columnist and speaker Charlie Fink in a discussion about the future of AR and its impact on the fan experience.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: VR/AR/MR
Level: Intermediate