It seems now more than ever entrepreneurs are launching companies in hopes to be acquired within a year or two and reap the benefits of their work quickly. This approach – while it works for some – isn’t the best for every company nor is it the only approach. Join Ahmed Khaishgi, co-founder and CEO of SquareTrade, a company that after almost two decades of hard work was acquired by Allstate for $1.43 billion, to discuss the journey of building a company over many years, focusing on staying true to the original company mission and providing customers with a first-class experience – without intentions of immediately selling the business. He’ll walk you through the journey of creating a global brand, the benefits of taking the long road, the struggles and how to overcome roadblocks.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.