It seems now more than ever entrepreneurs are launching companies in hopes to be acquired within a year or two and reap the benefits of their work quickly. This approach – while it works for some – isn’t the best for every company nor is it the only approach. Join Ahmed Khaishgi, co-founder and CEO of SquareTrade, a company that after almost two decades of hard work was acquired by Allstate for $1.43 billion, to discuss the journey of building a company over many years, focusing on staying true to the original company mission and providing customers with a first-class experience – without intentions of immediately selling the business. He’ll walk you through the journey of creating a global brand, the benefits of taking the long road, the struggles and how to overcome roadblocks.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]