Name Brand: The Age of Celebrity Spirits and Wine

Mar 13, 2019 | 3:30pm – 4:30pm CT
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It seems as though a famous actor, musician, athlete or chef introduces a wine or spirits brand nearly every day. And while many of these projects are simply endorsement deals, a few are led by celebrities that do much of the brand-building heavy lifting themselves. Running a company with a famous name, however, isn’t a guarantee of success — and it can be tough to be taken seriously. This panel will investigate the rise of celebrity liquor and feature some of the high-profile entrepreneurs that are making it work.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Food
Level: Beginner