Name Brand: The Age of Celebrity Spirits and Wine

It seems as though a famous actor, musician, athlete or chef introduces a wine or spirits brand nearly every day. And while many of these projects are simply endorsement deals, a few are led by celebrities that do much of the brand-building heavy lifting themselves. Running a company with a famous name, however, isn’t a guarantee of success — and it can be tough to be taken seriously. This panel will investigate the rise of celebrity liquor and feature some of the high-profile entrepreneurs that are making it work.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Food
Level: Beginner