Whose Story Is It To Tell?

Recording: Whose Story Is It To Tell? , Mar 13, 2019

The U.S. will be minority white by 2045.

Strategic brands celebrate Multiculturalism via powerful campaigns - we’ll applaud those who nailed it, and examine why others didn’t. Perhaps they didn’t ask themselves “Whose story is it to tell?” We’ll define the process for successful Diversity + Inclusion marketing.

The audience will participate in an experiment designed to challenge inherent bias –demonstrating how engagement results from great storytelling fueled by that which makes us unique.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Intermediate