Whose Story Is It To Tell?

Mar 13, 2019

2:00pm – 3:00pm CT

Recording: Whose Story Is It To Tell? , Mar 13, 2019

The U.S. will be minority white by 2045.

Strategic brands celebrate Multiculturalism via powerful campaigns - we’ll applaud those who nailed it, and examine why others didn’t. Perhaps they didn’t ask themselves “Whose story is it to tell?” We’ll define the process for successful Diversity + Inclusion marketing.

The audience will participate in an experiment designed to challenge inherent bias –demonstrating how engagement results from great storytelling fueled by that which makes us unique.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Diana Deibel

Grand Studio

Tiffany Green

Industria Creative

Anthony Larrisey

Industria Creative

Franklin Parrish

Kaiser Permanente

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Intermediate