Whose Story Is It To Tell?

Mar 13, 2019

2:00pm – 3:00pm CT

The U.S. will be minority white by 2045.

Strategic brands celebrate Multiculturalism via powerful campaigns - we’ll applaud those who nailed it, and examine why others didn’t. Perhaps they didn’t ask themselves “Whose story is it to tell?” We’ll define the process for successful Diversity + Inclusion marketing.

The audience will participate in an experiment designed to challenge inherent bias –demonstrating how engagement results from great storytelling fueled by that which makes us unique.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Diana Deibel
Diana Deibel

Grand Studio

photo of Tiffany Green
Tiffany Green

Industria Creative

photo of Anthony Larrisey
Anthony Larrisey

Industria Creative

photo of Franklin Parrish
Franklin Parrish

Kaiser Permanente

Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film Badge
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