More than 1.3 billion people use Facebook Messenger. Messenger, Alexa and other virtual assistants allow brands to communicate directly with consumers and deliver highly relevant content. But while virtual assistants offer many benefits, they also create business, legal and ethical challenges. Cambridge Analytica and the GDPR, in particular, added challenges to the landscape in 2018. Please join marketers, developers and legal experts for a discussion on virtual assistants, Big Data and AI.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Daniel Goldberg

Daniel Goldberg

Frankfurt Kurnit Klein & Selz

photo of Hannah Taylor

Hannah Taylor

Frankfurt Kurnit Klein & Selz

photo of Audrey Wu
Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film Badge
About
Format: Panel
Type: Session
Level: Intermediate