More than 1.3 billion people use Facebook Messenger. Messenger, Alexa and other virtual assistants allow brands to communicate directly with consumers and deliver highly relevant content. But while virtual assistants offer many benefits, they also create business, legal and ethical challenges. Cambridge Analytica and the GDPR, in particular, added challenges to the landscape in 2018. Please join marketers, developers and legal experts for a discussion on virtual assistants, Big Data and AI.
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