Chatbots & AI: Business, Legal & Ethical Concerns

More than 1.3 billion people use Facebook Messenger. Messenger, Alexa and other virtual assistants allow brands to communicate directly with consumers and deliver highly relevant content. But while virtual assistants help brands become closer to consumers, they also create business, legal and ethical challenges. Cambridge Analytica and the GDPR, in particular, fundamentally changed the virtual assistant landscape in 2018. Please join marketers, developers and legal experts for a discussion on virtual assistants. Topics include:

• Developing effective marketing campaigns for virtual assistants
• Platform guidelines and what they mean for business
• How privacy and marketing laws apply to virtual assistants
• Legal and ethical concerns of algorithms, Big Data & AI

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Intermediate