Independent artists and labels are making beautiful, wacky or one of a kind merch items. And fans are buying, supporting their favorite artists and collecting physical items that bring to life the music they love. Worldwide, vinyl sales are in their 7th year of double digit growth and in the US, cassette sales climbed by 35%.
We know that merch sales for big-name artists with licensing deals have skyrocketed. But indies have a more complicated story: they design, produce, press-check and ship all their creations, either doing it all themselves or watching over each step.

This session will share tips on what kinds of merch sells well, how to produce, showcase and ship it, and how not to lose money.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.