A Language to Foster Innovation


Pilots, divers, firefighters or surgical teams can’t afford misunderstandings. Neither can organizations when trying to innovate to survive. The former use strict language codes to avoid fatal miscommunication. For some reason, the latter don’t. In our session we will introduce a product innovation language that lowers the risk of innovation failure significantly, and we will show how companies can learn and adopt it.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Dual
Event Type: Session
Level: Intermediate