#MusicAssistantatSXSW

How Digital Assistants Can Change Music

Mar 15, 2019

12:45pm – 1:00pm CT

As Music Tech continues to innovate the music industry, how can voice be used to enhance artists' interaction with fans? Will real artists still be valued while as we embrace the ubiquity and scale of AI? What role can digital assistants play in strengthening concerts, streaming, and more? What are the industry’s desires and fears as we enter this new world?

This session will explore AI and digital assistants’ impact on music creation, distribution, discovery, consumption, and fan engagement, and revealing critical takeaways to these questions and more.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jacquelle Amankonah Horton
Jacquelle Amankonah Horton

Google / YouTube & Global Music Innovators Collective

Primary Access
Artist Wristband
Music Badge
Platinum Badge
Secondary Access
Interactive Badge
Film Badge