Linguistic Kung Fu: How to Disarm Weaponized Words

Recording: Linguistic Kung Fu: How to Disarm Weaponized Words, Mar 11, 2019

Speakers

Mbiyimoh Ghogomu

IBM

Moist. Did that word make you feel something? No? How about curd, gelatinous or chunky?
We are constantly bombarded by words that shape our thoughts, feelings, and behaviors in subtle yet powerful ways. Your repulsion to the words above may be trivial, but the effects of language – particularly language that finds its way into our daily routine – can be significant and far-reaching. (“Fake news” anyone?)
This talk will seek to shed light on how language is weaponized against us, while probing the question of why these linguistic assaults are so effective in the first place. By doing so, we can build up our defenses against them and, hopefully, learn how to harness the power of words to spur positive change – both for ourselves and for the people around us.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Focus15
Event Type: Session
Level: Beginner