How Tech and ML is Changing the Fashion Experience


Tony Bacos


There is no denying that the AI revolution has arrived, and the fashion world is no exception. From finding the perfect outfit in-store or online, to figuring out what to wear from the comfort of your own home, AI has begun to touch every facet of a customer’s fashion journey. Brands are now using AI to bridge the gap between the human connection of shopping in-store to create a more personalized way for shoppers to engage with their brands, establish trust and ensure they have a meaningful experience. Still in its infancy, AI as your personal styling assistant is gaining traction and always getting smarter -- you don’t have to dream about Cher’s Clueless closet anymore; you can create your own. This panel will explore the future of fashion now that AI is disrupting the industry.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Dual
Event Type: Session
Level: Beginner