As the first sport born into a post-internet age, esports has redefined how fans interact with their athletes and consume content. In this world, where precision gameplay and deep cultural knowledge is king, how do esports teams, tournaments and leagues tell universal stories of struggle and sacrifice? Our panel discussion will examine how esports fans interact with their heroes and what traditional sports can learn from these evolving communication channels. Equally, we'll discuss what esports can learn in terms of epic storytelling - and take a closer look at some of the stories that have captured the imagination of a mainstream audience (and why). This is the fastest growing sport - and entertainment - of our time! It's on us to tell stories that are worthy of it.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]