As the first sport born into a post-internet age, esports has redefined how fans interact with their athletes. In this world, where precision gameplay and cultural knowledge is king, how do we tell universal stories of struggle and sacrifice? We'll examine how esports fans interact with their heroes and what traditional sports can learn from these evolving communication channels. This is the fastest growing sport - and entertainment - of our time. It's on us to tell stories worthy of it.

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