Four experts in media marketing discuss the DNA of music cues most used in media marketing including info on music structure, tone, sound and production, as well as current trends, where music for media marketing is headed, and what music supervisors mean when they say “can you make it bigger?" Speakers will take apart music cues live and break down what makes them tick. Learn step by step, piece by piece, what goes into making music for media marketing & promo.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.