Bringing Esports to Sports

Mar 15, 2019

3:30pm – 4:30pm CT

Recording: Bringing Esports to Sports, Mar 15, 2019

For our session we will discuss the inaugural season of the NBA 2K League, some of the challenges and success stories of integrating esports into traditional sports franchises, as well as some of the biggest surprises we encountered participating in a brand new esports league. Additionally, we'll look at how different teams across the league approach partnership opportunities, managing player expectations, and marketing their brand in their local markets.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Colin Hayes

Bucks Gaming

Claire Kaido

Madison Square Garden Company

Grant Paranjape

Monumental Sports & Entertainment

Adam Rubin

Detroit Pistons

Details

Primary Entry:
Music Badge
Platinum Badge
Artist Wristband
Film Badge
Interactive Badge
Gaming Wristband
Format:

Panel

Type:

Session

Track:

Esports Industry

Level:

Advanced