The Future of Programming Across Platforms


Kay Madati


Tim Peterson


Wonbo Woo


Viewers consume video content differently across various digital platforms. As a result, creators must produce with specific audiences in mind to optimize engagement. Big Content, Any Screen: Reach Viewers Everywhere is a panel that will discuss reaching a new audiences on any screen for iconic brands as well as diversifying programming strategies to accommodate new technologies.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate