Converting Streaming Success to Touring Success

Mar 15, 2019

3:30pm – 4:30pm CT

How do you convert those listeners into a deeper relationship? On this panel, we plan to discuss how to go from streaming success to touring success. In this age of the DSP, there's a lot of focus on growing your monthly listeners and getting on as many playlists as possible. But once you reached that milestone of your career, what do you do next? For the past 20 years, touring has been one of the most reliable revenue streams for artists. That's how you build longevity in this music game. But it can be tough for independent artists to understand what touring can do for their career without the backing of a major label. This panel will lay out the rulebook for artists to follow to turn their thousands of monthly listeners into customers.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of David Augustine
David Augustine

Dee-1 Music LLC

photo of Edward Castillo
photo of Risha Chesterfield
Risha Chesterfield

Reflection Music Group

photo of Chad Horton
Chad Horton

Rapzilla

Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge