Bring together an All-Star cast of social media professionals from across major sports leagues to discuss running the social media accounts for professional teams at the intersection of sports and business. Discuss trends in team and league social coverage, innovations and content differentiation across platforms. Explore best practices within the area as well as talk about the biggest challenges each panelist faces from the team side of the business. Highlight how the panelists and organizations determined their social voice and vision, then discuss how that voice and vision is implemented by an entire social media team across all social platforms. Panelists will also give their backstory about getting into sports social, and give advice to attendees looking for a career in the industry.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.